As soon as it’s commercially interesting for big companies, they jump in to reclaim their market positions. Is the NFT "craze" really democratizing access to the art industry or merely digitizing existing art power structures? When fame and money become the main motivations, art becomes a boring job. My advice is ALWAYS do what you believe in and what you love. Looking at art history, most of the artists whose works I appreciate have acted this way. In fact, when the public is finally “on to” something, I tend to pivot elsewhere to find the next obscurities.
I am driven by pure passion for the craft. Personally, I’ve never been motivated or de-motivated by someone’s opinion. Speaking of inspiration, what has sustained your motivation through the earlier periods when the public as not ready to fully engage with the digital arts? I feel like more and more companies are hiring artists to mix art with business and to create visions that people shaped by a corporate culture cannot. Also, I am now the creative director at Space 606, a new art, fashion, and lifestyle company that merges the digital with the physical. It allows for new opportunities to create on a bigger scale from a different perspective. In that regard, my partnership with Xumiiro Gallery has served as a great blueprint. They can take care of many things you don’t have time or desire to deal with as an artist. However, I still feel that teaming up with an independent agent, gallery, or label is the way to go as long as you keep your artistic freedom and secure a fair financial deal. It's great that artists now can skip the conventional industry route, just like we’ve seen it happen in the music and film industries. How does a successful art, film and music professional, an intelligent artifact, views the artworld and the world at large today?įrom your perspective as an artist what are the pros and cons of working independently or within the current gallery system?
His audiophile concepts for home environments in collaboration with Avantgarde Acoustic are pushing the boundaries of phygital interion design. His work Glitch Bunny, emblematic of the NFT tidal wave, dropped at Superrare and had taken over Times Square during Crypto Art Fair. The latest projects Xumiiro Gallery are drawing critical attention.
Pre-pandemic 0010x0010 produced a series of genrebending exhibitions in Hong Kong and Bangkok, extended three times to satisfy the audience demand. His music has been on the techno charts since 2016. From the iconic Symbol by the artist formerly known as Prince to X Æ A-12, the world’s most futuristic baby, society is embracing post-alphabetical names. The Los Angeles based Dutch American artist and musician 0010x0010 is one of the people at the vanguard of cultural zeitgeist. To better understand this transition, I connected with someone who has been pioneering the digital-analog frontier. When it comes to sentimental value, people are still emotionally driven to invest in objects. Meanwhile, the “event” albums by artists like Adele and Taylor Swift have buoyed the CD and vinyl sales. While streaming continues to dominate the market, the volume of digital downloads has declined. Music industry is another sensitive barometer of techno-social changes. Curators and collectors still favor physical works. It is important to see milestones in their proper context. However, in the historic $7.3 billion haul at Sotheby’s, the digital arts category was responsible for “ only ” $100 million. In March, Beeple’s Everyday NFT artwork set a stunning price precedent at Christie’s, or as New York Times dismissively put it: “ JPG File Sells for $69 Million ”. A closer look at year-end results in the creative industries tells a nuanced story of our evolving relationship with technology.
In part, it’s just showmanship at taps into our long-held fascination with science fiction, conspiracy theories and far-fetched ideas, utopian and dystopian alike. In part, it is fair reporting on advances in technology. Digital killed the analog star! Media headlines are crafting a narrative of increasing virtualization in most spheres of human interaction.